A creative agency is a service provider for creative ideas.
They develop strategies, concepts, and content to achieve specific marketing goals. All of this on billboards, in feeds, on websites, and in people’s minds.
Creative agencies combine analytical thinking with creative power, so to speak.
They consider target groups, identify brand cores, formulate messages – and transform them into campaigns, designs, claims, stories, and formats. These ideas are then implemented in collaboration with other specialists such as film production companies, graphic design studios, or media agencies.
But that’s where we differ.
At SONS, strategy, idea, design, production, and distribution come together under one roof – with a clear creative signature and a deep connection to the medium of moving images. What usually ends up as an idea at other creative agencies, we turn into reality and ensure that the target group is effectively reached.